county

Rock County, WI

Demographic and economic profile of Rock County, WI, sourced from the US Census Bureau (American Community Survey) via Data USA.

AI Overview

Rock County, WI has a population of 165,461 with modest 5-year growth of 1.3% and a labor force participation rate of 65.2% at an unemployment rate of 4.0%, pointing to a stable but relatively tight available workforce. About 25.7% of residents hold a bachelor's degree or higher, while median worker earnings of $43,666 sit below the GDP per capita of $50,649, suggesting a workforce skewed toward mid-skill occupations. Housing remains comparatively affordable, with a median home value of $215,900 and median gross rent of $1,019 per month, and a homeownership rate of 71.2%.

Claude Sonnet 4.6 · generated Jul 6, 2026 · derived from cached Census, BEA & ACS data on this page

Population

165,461

Data USA · as of 2024

Median Household Income

$75,673

Data USA · as of 2024

Median Age

40.3 yrs

Data USA · as of 2024

Population Growth (5-year)

+1.3% since 2018

Rock County added population at this rate over the prior 5-year ACS5 window.

Demographics

Race & Ethnicity

  • White Alone134,161 (81.6%)
  • Two Races Including Some Other Race9,422 (5.7%)
  • Black or African American Alone7,727 (4.7%)
  • Two Races Excluding Some Other Race, & Three or More Races5,906 (3.6%)
  • Some Other Race Alone4,782 (2.9%)
  • Asian Alone1,779 (1.1%)

Data USA · as of 2024

Top Languages Spoken at Home

  1. 1.Spanish10,949
  2. 2.Other Asian and Pacific Island616
  3. 3.German or other West Germanic492
  4. 4.Other Indo-European386
  5. 5.Chinese (incl. Mandarin, Cantonese)260

Census ACS · as of 2023

Population Under 18

22.7%

Census ACS · as of 2023

Working-Age (18–64)

60.0%

Census ACS · as of 2023

Population 65 and Over

17.3%

Census ACS · as of 2023

Foreign-Born Population

4.6%

Data USA · as of 2024

Veterans

8,848

Data USA · as of 2024

Economy

GDP per Capita

$50,649

Data USA · as of 2023

Cost of Living Index

—

Not yet cached

Per Capita Income

$37,428

Census ACS · as of 2023

Unemployment Rate

4.0%

Census ACS · as of 2023

Poverty Rate

10.0%

Census ACS · as of 2023

Top Industries

  1. 1.Educational Services, & Health Care & Social Assistance17,861
  2. 2.Manufacturing (Group)15,843
  3. 3.Retail Trade (Group)10,815
  4. 4.Professional, Scientific, & Management, & Administrative & Waste Management Services6,366
  5. 5.Construction (Group)5,974

Data USA · as of 2024

Top Occupations

  1. 1.Management, Business, Science, & Arts Occupations27,874
  2. 2.Sales & Office Occupations16,908
  3. 3.Production, Transportation, & Material Moving Occupations16,574
  4. 4.Service Occupations12,788
  5. 5.Natural Resources, Construction, & Maintenance Occupations8,798

Data USA · as of 2024

Specialized Industries (Location Quotient)

  1. 1.Manufacturing (LQ 2.00×)16,375
  2. 2.Wholesale Trade (LQ 1.65×)3,124
  3. 3.Retail Trade (LQ 1.13×)10,079
  4. 4.Agriculture, Forestry, Fishing & Hunting, & Mining (LQ 1.03×)1,344
  5. 5.Construction (LQ 1.02×)5,827

Census ACS · as of 2023

Housing

Median Home Value

$215,900

Census ACS · as of 2023

Median Gross Rent

$1,019/mo

Census ACS · as of 2023

Homeownership Rate

71.2%

Data USA · as of 2024

Home Value Distribution

  • $200,000 to $249,9998,870 (18.5%)
  • $300,000 to $399,9997,549 (15.8%)
  • $250,000 to $299,9996,536 (13.7%)
  • $150,000 to $174,9994,798 (10.0%)
  • $400,000 to $499,9993,533 (7.4%)
  • $175,000 to $199,9993,404 (7.1%)

Data USA · as of 2024

Education

Bachelor's Degree or Higher

25.7%

Census ACS · as of 2023

High School Diploma or Higher

92.6%

Census ACS · as of 2023

Workforce

Labor Force Participation

65.2%

Census ACS · as of 2023

Median Worker Earnings

$43,666

Census ACS · as of 2023

Mean Commute Time

23.8 min

Data USA · as of 2024

Households Without a Vehicle

5.9%

Census ACS · as of 2023

How People Get to Work

  • Drove Alone65,296 (80.1%)
  • Worked At Home7,531 (9.2%)
  • Carpooled5,884 (7.2%)
  • Walked1,404 (1.7%)
  • Other793 (1.0%)
  • Public Transit372 (0.5%)

Data USA · as of 2024

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Data: US Census Bureau American Community Survey, served via Data USA and the Census Bureau API. See each metric tile for the specific dataset.