state

Wisconsin

Demographic and economic profile of Wisconsin, sourced from the US Census Bureau (American Community Survey).

Population

5,960,975

Data USA · as of 2024

Median Household Income

$75,670

Census ACS · as of 2023

Median Age

40.2 yrs

Data USA · as of 2024

Population Growth (5-year)

+2.0% since 2018

Wisconsin added population at this rate over the prior 5-year ACS5 window.

Demographics

Race & Ethnicity

  • White Alone4,791,680 (81.3%)
  • Two or More Races383,986 (6.5%)
  • Black or African American Alone361,890 (6.1%)
  • Asian Alone169,891 (2.9%)
  • Some Other Race Alone139,011 (2.4%)
  • American Indian & Alaska Native Alone43,336 (0.7%)

Census ACS · as of 2023

Top Languages Spoken at Home

  1. 1.Spanish269,020
  2. 2.Other Asian and Pacific Island62,917
  3. 3.German or other West Germanic40,007
  4. 4.Other Indo-European38,244
  5. 5.Russian, Polish, or other Slavic18,011

Census ACS · as of 2023

Population Under 18

21.6%

Census ACS · as of 2023

Working-Age (18–64)

60.3%

Census ACS · as of 2023

Population 65 and Over

18.0%

Census ACS · as of 2023

Foreign-Born Population

5.1%

Census ACS · as of 2023

Veterans

296,513

Census ACS · as of 2023

Economy

GDP per Capita

$58,230

Data USA · as of 2023

Cost of Living Index

93.2 (US=100)

Data USA · as of 2023

Per Capita Income

$42,019

Census ACS · as of 2023

Unemployment Rate

3.3%

Census ACS · as of 2023

Poverty Rate

10.6%

Census ACS · as of 2023

Top Industries

  1. 1.Educational Services & Health Care703,648
  2. 2.Manufacturing544,544
  3. 3.Retail Trade331,673
  4. 4.Professional, Scientific, & Management274,289
  5. 5.Arts, Entertainment, Recreation, & Accommodation227,255

Census ACS · as of 2023

Top Occupations

  1. 1.Management, Business, Science, & Arts Occupations1,192,886
  2. 2.Sales & Office Occupations571,366
  3. 3.Production, Transportation, & Material Moving Occupations531,600
  4. 4.Service Occupations461,989
  5. 5.Natural Resources, Construction, & Maintenance Occupations261,077

Census ACS · as of 2023

Specialized Industries (Location Quotient)

  1. 1.Manufacturing (LQ 1.81×)544,544
  2. 2.Agriculture, Forestry, Fishing & Hunting, & Mining (LQ 1.30×)62,644
  3. 3.Wholesale Trade (LQ 1.07×)74,745
  4. 4.Retail Trade (LQ 1.01×)331,673
  5. 5.Educational Services & Health Care (LQ 1.00×)703,648

Census ACS · as of 2023

Housing

Median Home Value

$247,400

Census ACS · as of 2023

Median Gross Rent

$1,045/mo

Census ACS · as of 2023

Homeownership Rate

67.9%

Census ACS · as of 2023

Home Value Distribution

  • $300,000 to $399,999273,068 (16.4%)
  • $200,000 to $249,999243,555 (14.7%)
  • $250,000 to $299,999206,402 (12.4%)
  • $400,000 to $499,999153,220 (9.2%)
  • $175,000 to $199,999129,064 (7.8%)
  • $500,000 to $749,999127,340 (7.7%)

Census ACS · as of 2023

Education

Bachelor's Degree or Higher

32.8%

Census ACS · as of 2023

High School Diploma or Higher

93.4%

Census ACS · as of 2023

Workforce

Labor Force Participation

65.5%

Census ACS · as of 2023

Median Worker Earnings

$45,127

Census ACS · as of 2023

Mean Commute Time

22.2 min

Census ACS · as of 2023

Households Without a Vehicle

6.3%

Census ACS · as of 2023

How People Get to Work

  • Drove Alone2,244,938 (75.5%)
  • Worked at Home345,659 (11.6%)
  • Carpooled219,964 (7.4%)
  • Walked81,002 (2.7%)
  • Public Transit34,255 (1.2%)
  • Taxi, Motorcycle, or Other30,832 (1.0%)

Census ACS · as of 2023

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Data: US Census Bureau American Community Survey, served via Data USA and the Census Bureau API. See each metric tile for the specific dataset.