county

Portage County, WI

Demographic and economic profile of Portage County, WI, sourced from the US Census Bureau (American Community Survey) via Data USA.

AI Overview

Portage County has a population of 72,040 and a labor force participation rate of 66.6%, with unemployment at 3.2% and median worker earnings of $39,360. About 33.7% of residents hold a bachelor's degree or higher, and housing costs remain relatively low, with a median home value of $230,400 and median gross rent of $903 per month. The county posted a slight population decline of 0.3% over five years, while GDP per capita of $63,392 runs notably above per capita income of $39,476, and a median age of 38.0 reflects a mid-range workforce age profile.

Claude Sonnet 4.6 · generated Jul 6, 2026 · derived from cached Census, BEA & ACS data on this page

Population

72,040

Data USA · as of 2024

Median Household Income

$76,070

Data USA · as of 2024

Median Age

38.0 yrs

Data USA · as of 2024

Population Growth (5-year)

-0.3% since 2018

Portage County lost population at this rate over the prior 5-year ACS5 window.

Demographics

Race & Ethnicity

  • White Alone63,752 (90.0%)
  • Asian Alone2,039 (2.9%)
  • Two Races Excluding Some Other Race, & Three or More Races1,762 (2.5%)
  • Two Races Including Some Other Race1,324 (1.9%)
  • Some Other Race Alone1,296 (1.8%)
  • Black or African American Alone547 (0.8%)

Data USA · as of 2024

Top Languages Spoken at Home

  1. 1.Spanish1,231
  2. 2.Other Asian and Pacific Island941
  3. 3.German or other West Germanic254
  4. 4.Other Indo-European195
  5. 5.Russian, Polish, or other Slavic141

Census ACS · as of 2023

Population Under 18

19.0%

Census ACS · as of 2023

Working-Age (18–64)

63.1%

Census ACS · as of 2023

Population 65 and Over

17.8%

Census ACS · as of 2023

Foreign-Born Population

3.1%

Data USA · as of 2024

Veterans

3,794

Data USA · as of 2024

Economy

GDP per Capita

$63,392

Data USA · as of 2023

Cost of Living Index

—

Not yet cached

Per Capita Income

$39,476

Census ACS · as of 2023

Unemployment Rate

3.2%

Census ACS · as of 2023

Poverty Rate

10.2%

Census ACS · as of 2023

Top Industries

  1. 1.Educational Services, & Health Care & Social Assistance8,347
  2. 2.Manufacturing (Group)5,715
  3. 3.Retail Trade (Group)4,079
  4. 4.Finance & Insurance, & Real Estate & Rental & Leasing3,980
  5. 5.Arts, Entertainment, & Recreation, & Accommodation & Food Services3,728

Data USA · as of 2024

Top Occupations

  1. 1.Management, Business, Science, & Arts Occupations14,387
  2. 2.Sales & Office Occupations7,085
  3. 3.Service Occupations6,486
  4. 4.Production, Transportation, & Material Moving Occupations6,449
  5. 5.Natural Resources, Construction, & Maintenance Occupations3,530

Data USA · as of 2024

Specialized Industries (Location Quotient)

  1. 1.Agriculture, Forestry, Fishing & Hunting, & Mining (LQ 2.03×)1,218
  2. 2.Finance, Insurance, & Real Estate (LQ 1.53×)3,839
  3. 3.Manufacturing (LQ 1.52×)5,711
  4. 4.Arts, Entertainment, Recreation, & Accommodation (LQ 1.10×)3,633
  5. 5.Retail Trade (LQ 0.99×)4,059

Census ACS · as of 2023

Housing

Median Home Value

$230,400

Census ACS · as of 2023

Median Gross Rent

$903/mo

Census ACS · as of 2023

Homeownership Rate

69.7%

Data USA · as of 2024

Home Value Distribution

  • $200,000 to $249,9993,664 (17.7%)
  • $300,000 to $399,9993,410 (16.5%)
  • $250,000 to $299,9992,782 (13.4%)
  • $400,000 to $499,9991,842 (8.9%)
  • $150,000 to $174,9991,772 (8.6%)
  • $175,000 to $199,9991,642 (7.9%)

Data USA · as of 2024

Education

Bachelor's Degree or Higher

33.7%

Census ACS · as of 2023

High School Diploma or Higher

94.8%

Census ACS · as of 2023

Workforce

Labor Force Participation

66.6%

Census ACS · as of 2023

Median Worker Earnings

$39,360

Census ACS · as of 2023

Mean Commute Time

19.5 min

Data USA · as of 2024

Households Without a Vehicle

4.2%

Census ACS · as of 2023

How People Get to Work

  • Drove Alone27,392 (74.1%)
  • Worked At Home4,643 (12.6%)
  • Carpooled2,863 (7.7%)
  • Walked1,536 (4.2%)
  • Bicycle283 (0.8%)
  • Other151 (0.4%)

Data USA · as of 2024

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Data: US Census Bureau American Community Survey, served via Data USA and the Census Bureau API. See each metric tile for the specific dataset.