county

Oconto County, WI

Demographic and economic profile of Oconto County, WI, sourced from the US Census Bureau (American Community Survey) via Data USA.

AI Overview

Oconto County is a small, rural Wisconsin county of about 39,300 residents with a workforce characterized by strong high school attainment (93.1%) but a comparatively low rate of bachelor's degree holders (18.7%), reflecting its blue-collar industrial and agricultural base. The labor market is tight, with unemployment at 2.2% and median worker earnings of $45,950, while housing costs remain low—median home value of $212,000 and median gross rent of just $796/month—against an 85% homeownership rate. The county grew 4.7% over five years, and a median age of 47.5 signals an older workforce, with per capita income of $39,196 and a poverty rate of 8.4%.

Claude Sonnet 4.6 · generated Jul 6, 2026 · derived from cached Census, BEA & ACS data on this page

Population

39,329

Census ACS · as of 2023

Median Household Income

$75,049

Data USA · as of 2024

Median Age

47.5 yrs

Data USA · as of 2024

Population Growth (5-year)

+4.7% since 2018

Oconto County added population at this rate over the prior 5-year ACS5 window.

Demographics

Race & Ethnicity

  • White Alone37,016 (93.5%)
  • Two Races Excluding Some Other Race, & Three or More Races973 (2.5%)
  • Two Races Including Some Other Race658 (1.7%)
  • American Indian & Alaska Native Alone539 (1.4%)
  • Some Other Race Alone206 (0.5%)
  • Asian Alone140 (0.4%)

Data USA · as of 2024

Top Languages Spoken at Home

  1. 1.Spanish326
  2. 2.German or other West Germanic102
  3. 3.Tagalog (incl. Filipino)50
  4. 4.Other Indo-European40
  5. 5.Chinese (incl. Mandarin, Cantonese)32

Census ACS · as of 2023

Population Under 18

19.9%

Census ACS · as of 2023

Working-Age (18–64)

58.0%

Census ACS · as of 2023

Population 65 and Over

22.0%

Census ACS · as of 2023

Foreign-Born Population

1.1%

Data USA · as of 2024

Veterans

2,561

Data USA · as of 2024

Economy

GDP per Capita

$25,580

Data USA · as of 2023

Cost of Living Index

—

Not yet cached

Per Capita Income

$39,196

Census ACS · as of 2023

Unemployment Rate

2.2%

Census ACS · as of 2023

Poverty Rate

8.4%

Census ACS · as of 2023

Top Industries

  1. 1.Manufacturing (Group)4,358
  2. 2.Educational Services, & Health Care & Social Assistance3,772
  3. 3.Construction (Group)2,266
  4. 4.Retail Trade (Group)1,706
  5. 5.Finance & Insurance, & Real Estate & Rental & Leasing1,313

Data USA · as of 2024

Top Occupations

  1. 1.Management, Business, Science, & Arts Occupations6,580
  2. 2.Production, Transportation, & Material Moving Occupations4,174
  3. 3.Sales & Office Occupations3,323
  4. 4.Natural Resources, Construction, & Maintenance Occupations2,904
  5. 5.Service Occupations2,533

Data USA · as of 2024

Specialized Industries (Location Quotient)

  1. 1.Manufacturing (LQ 2.34×)4,536
  2. 2.Agriculture, Forestry, Fishing & Hunting, & Mining (LQ 2.05×)636
  3. 3.Construction (LQ 1.68×)2,254
  4. 4.Transportation, Warehousing, & Utilities (LQ 1.02×)1,155
  5. 5.Finance, Insurance, & Real Estate (LQ 0.86×)1,121

Census ACS · as of 2023

Housing

Median Home Value

$212,000

Census ACS · as of 2023

Median Gross Rent

$796/mo

Census ACS · as of 2023

Homeownership Rate

85.0%

Data USA · as of 2024

Home Value Distribution

  • $300,000 to $399,9992,367 (16.6%)
  • $200,000 to $249,9991,830 (12.8%)
  • $250,000 to $299,9991,581 (11.1%)
  • $150,000 to $174,9991,306 (9.1%)
  • $400,000 to $499,9991,283 (9.0%)
  • $175,000 to $199,999960 (6.7%)

Data USA · as of 2024

Education

Bachelor's Degree or Higher

18.7%

Census ACS · as of 2023

High School Diploma or Higher

93.1%

Census ACS · as of 2023

Workforce

Labor Force Participation

61.2%

Census ACS · as of 2023

Median Worker Earnings

$45,950

Census ACS · as of 2023

Mean Commute Time

28.0 min

Data USA · as of 2024

Households Without a Vehicle

3.5%

Census ACS · as of 2023

How People Get to Work

  • Drove Alone14,967 (78.2%)
  • Worked At Home2,401 (12.5%)
  • Carpooled1,163 (6.1%)
  • Walked325 (1.7%)
  • Other243 (1.3%)
  • Bicycle19 (0.1%)

Data USA · as of 2024

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Data: US Census Bureau American Community Survey, served via Data USA and the Census Bureau API. See each metric tile for the specific dataset.