place

San Marcos, TX

Demographic and economic profile of San Marcos, TX, sourced from the US Census Bureau (American Community Survey) via Data USA.

Population

68,920

Census ACS · as of 2023

Median Household Income

$51,281

Data USA · as of 2024

Median Age

25.5 yrs

Data USA · as of 2024

Population Growth (5-year)

+11.6% since 2018

San Marcos added population at this rate over the prior 5-year ACS5 window.

Demographics

Race & Ethnicity

  • White Alone41,691 (58.8%)
  • Two Races Including Some Other Race12,443 (17.6%)
  • Some Other Race Alone6,453 (9.1%)
  • Two Races Excluding Some Other Race, & Three or More Races4,257 (6.0%)
  • Black or African American Alone4,032 (5.7%)
  • Asian Alone1,595 (2.2%)

Data USA · as of 2024

Top Languages Spoken at Home

  1. 1.Spanish15,290
  2. 2.Other Indo-European908
  3. 3.Tagalog (incl. Filipino)199
  4. 4.French (incl. Cajun, Haitian)187
  5. 5.Other Asian and Pacific Island174

Census ACS · as of 2023

Population Under 18

12.4%

Census ACS · as of 2023

Working-Age (18–64)

77.0%

Census ACS · as of 2023

Population 65 and Over

10.7%

Census ACS · as of 2023

Foreign-Born Population

8.2%

Census ACS · as of 2023

Veterans

2,587

Census ACS · as of 2023

Economy

GDP per Capita

—

Not yet cached

Cost of Living Index

—

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Per Capita Income

$26,576

Census ACS · as of 2023

Unemployment Rate

6.1%

Census ACS · as of 2023

Poverty Rate

26.7%

Census ACS · as of 2023

Top Industries

  1. 1.Educational Services & Health Care9,277
  2. 2.Arts, Entertainment, Recreation, & Accommodation7,508
  3. 3.Retail Trade5,317
  4. 4.Professional, Scientific, & Management3,742
  5. 5.Transportation, Warehousing, & Utilities2,385

Census ACS · as of 2023

Top Occupations

  1. 1.Management, Business, Science, & Arts Occupations13,867
  2. 2.Service Occupations9,602
  3. 3.Sales & Office Occupations9,037
  4. 4.Production, Transportation, & Material Moving Occupations5,029
  5. 5.Natural Resources, Construction, & Maintenance Occupations2,193

Data USA · as of 2024

Specialized Industries (Location Quotient)

  1. 1.Arts, Entertainment, Recreation, & Accommodation (LQ 2.22×)7,508
  2. 2.Retail Trade (LQ 1.27×)5,317
  3. 3.Other Services (LQ 1.17×)2,130
  4. 4.Transportation, Warehousing, & Utilities (LQ 1.06×)2,385
  5. 5.Educational Services & Health Care (LQ 1.03×)9,277

Census ACS · as of 2023

Housing

Median Home Value

$269,700

Census ACS · as of 2023

Median Gross Rent

$1,299/mo

Census ACS · as of 2023

Homeownership Rate

30.5%

Census ACS · as of 2023

Home Value Distribution

  • $300,000 to $399,9991,691 (20.1%)
  • $250,000 to $299,9991,570 (18.7%)
  • $200,000 to $249,999826 (9.8%)
  • $400,000 to $499,999688 (8.2%)
  • $500,000 to $749,999657 (7.8%)
  • $150,000 to $174,999597 (7.1%)

Census ACS · as of 2023

Education

Bachelor's Degree or Higher

37.3%

Census ACS · as of 2023

High School Diploma or Higher

90.9%

Census ACS · as of 2023

Workforce

Labor Force Participation

67.1%

Census ACS · as of 2023

Median Worker Earnings

$22,881

Census ACS · as of 2023

Mean Commute Time

24.1 min

Census ACS · as of 2023

Households Without a Vehicle

6.4%

Census ACS · as of 2023

How People Get to Work

  • Drove Alone27,007 (71.0%)
  • Carpooled3,874 (10.2%)
  • Worked at Home3,829 (10.1%)
  • Walked1,753 (4.6%)
  • Taxi, Motorcycle, or Other822 (2.2%)
  • Public Transit463 (1.2%)

Census ACS · as of 2023

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Data: US Census Bureau American Community Survey, served via Data USA and the Census Bureau API. See each metric tile for the specific dataset.