county

Rock County, MN

Demographic and economic profile of Rock County, MN, sourced from the US Census Bureau (American Community Survey) via Data USA.

AI Overview

Rock County is a small southwestern Minnesota county of 9,628 residents with a 2.6% unemployment rate and 68.3% labor force participation, suggesting a tight, engaged workforce relative to its size. About 26.3% of residents hold a bachelor's degree or higher, with median worker earnings of $42,167 against a median household income of $71,295 and a GDP per capita of $65,539. Housing costs are low—median home value of $201,600 and median gross rent of $745/month—and the county posted modest population growth of 2.3% over five years, with a poverty rate of 9.5%.

Claude Sonnet 4.6 · generated Jul 6, 2026 · derived from cached Census, BEA & ACS data on this page

Population

9,628

Census ACS · as of 2023

Median Household Income

$71,295

Data USA · as of 2024

Median Age

41.2 yrs

Data USA · as of 2024

Population Growth (5-year)

+2.3% since 2018

Rock County added population at this rate over the prior 5-year ACS5 window.

Demographics

Race & Ethnicity

  • White Alone8,953 (93.1%)
  • Two Races Excluding Some Other Race, & Three or More Races304 (3.2%)
  • Two Races Including Some Other Race129 (1.3%)
  • Some Other Race Alone123 (1.3%)
  • American Indian & Alaska Native Alone55 (0.6%)
  • Asian Alone43 (0.4%)

Data USA · as of 2024

Top Languages Spoken at Home

  1. 1.Spanish203
  2. 2.Other Asian and Pacific Island48
  3. 3.German or other West Germanic32
  4. 4.Russian, Polish, or other Slavic25
  5. 5.Other Indo-European12

Census ACS · as of 2023

Population Under 18

24.6%

Census ACS · as of 2023

Working-Age (18–64)

55.4%

Census ACS · as of 2023

Population 65 and Over

20.0%

Census ACS · as of 2023

Foreign-Born Population

1.8%

Data USA · as of 2024

Veterans

446

Data USA · as of 2024

Economy

GDP per Capita

$65,539

Data USA · as of 2023

Cost of Living Index

Not yet cached

Per Capita Income

$38,201

Census ACS · as of 2023

Unemployment Rate

2.6%

Census ACS · as of 2023

Poverty Rate

9.5%

Census ACS · as of 2023

Top Industries

  1. 1.Educational Services, & Health Care & Social Assistance1,439
  2. 2.Agriculture, Forestry, Fishing & Hunting, & Mining519
  3. 3.Retail Trade (Group)470
  4. 4.Manufacturing (Group)420
  5. 5.Construction (Group)410

Data USA · as of 2024

Top Occupations

  1. 1.Management, Business, Science, & Arts Occupations2,004
  2. 2.Service Occupations896
  3. 3.Sales & Office Occupations813
  4. 4.Production, Transportation, & Material Moving Occupations767
  5. 5.Natural Resources, Construction, & Maintenance Occupations597

Data USA · as of 2024

Specialized Industries (Location Quotient)

  1. 1.Agriculture, Forestry, Fishing & Hunting, & Mining (LQ 6.29×)506
  2. 2.Wholesale Trade (LQ 1.33×)155
  3. 3.Educational Services & Health Care (LQ 1.31×)1,545
  4. 4.Finance, Insurance, & Real Estate (LQ 1.07×)361
  5. 5.Other Services (LQ 0.96×)228

Census ACS · as of 2023

Housing

Median Home Value

$201,600

Census ACS · as of 2023

Median Gross Rent

$745/mo

Census ACS · as of 2023

Homeownership Rate

76.6%

Data USA · as of 2024

Home Value Distribution

  • $300,000 to $399,999452 (14.6%)
  • $250,000 to $299,999418 (13.5%)
  • $200,000 to $249,999412 (13.3%)
  • $150,000 to $174,999258 (8.4%)
  • $175,000 to $199,999224 (7.3%)
  • $125,000 to $149,999221 (7.2%)

Data USA · as of 2024

Education

Bachelor's Degree or Higher

26.3%

Census ACS · as of 2023

High School Diploma or Higher

93.3%

Census ACS · as of 2023

Workforce

Labor Force Participation

68.3%

Census ACS · as of 2023

Median Worker Earnings

$42,167

Census ACS · as of 2023

Mean Commute Time

19.6 min

Data USA · as of 2024

Households Without a Vehicle

6.0%

Census ACS · as of 2023

How People Get to Work

  • Drove Alone3,885 (77.5%)
  • Worked At Home595 (11.9%)
  • Carpooled358 (7.1%)
  • Walked105 (2.1%)
  • Other56 (1.1%)
  • Taxi8 (0.2%)

Data USA · as of 2024

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More on FDI Connect

Compare Rock County against other US geographies, save it to your shortlist, see active property listings on the interactive map, and unlock the full demographic dashboard.

Data: US Census Bureau American Community Survey, served via Data USA and the Census Bureau API. See each metric tile for the specific dataset.