county

Grand Traverse County, MI

Demographic and economic profile of Grand Traverse County, MI, sourced from the US Census Bureau (American Community Survey) via Data USA.

AI Overview

Grand Traverse County, MI is a relatively small regional economy of about 96,625 residents, with a labor force participation rate of 64.2% and an unemployment rate of 3.6%; 40.3% of adults hold a bachelor's degree or higher, above typical rural Michigan benchmarks, while median worker earnings of $41,203 sit below the median household income of $81,647, suggesting a multi-earner household norm. The county posted 4.4% population growth over five years alongside a median home value of $296,200 and median gross rent of $1,215/month, with a homeownership rate of 77.2% and a poverty rate of 8.6% pointing to relative economic stability at a modest cost profile compared to major metros.

Claude Sonnet 4.6 · generated Jul 6, 2026 · derived from cached Census, BEA & ACS data on this page

Population

96,625

Data USA · as of 2024

Median Household Income

$81,647

Data USA · as of 2024

Median Age

43.5 yrs

Data USA · as of 2024

Population Growth (5-year)

+4.4% since 2018

Grand Traverse County added population at this rate over the prior 5-year ACS5 window.

Demographics

Race & Ethnicity

  • White Alone88,184 (91.7%)
  • Two Races Excluding Some Other Race, & Three or More Races2,702 (2.8%)
  • Two Races Including Some Other Race2,549 (2.7%)
  • Black or African American Alone789 (0.8%)
  • Some Other Race Alone660 (0.7%)
  • Asian Alone655 (0.7%)

Data USA · as of 2024

Top Languages Spoken at Home

  1. 1.Spanish1,220
  2. 2.Russian, Polish, or other Slavic296
  3. 3.German or other West Germanic263
  4. 4.French (incl. Cajun, Haitian)134
  5. 5.Other Asian and Pacific Island113

Census ACS · as of 2023

Population Under 18

19.7%

Census ACS · as of 2023

Working-Age (18–64)

59.1%

Census ACS · as of 2023

Population 65 and Over

21.3%

Census ACS · as of 2023

Foreign-Born Population

2.0%

Data USA · as of 2024

Veterans

5,110

Data USA · as of 2024

Economy

GDP per Capita

$60,024

Data USA · as of 2023

Cost of Living Index

—

Not yet cached

Per Capita Income

$43,501

Census ACS · as of 2023

Unemployment Rate

3.6%

Census ACS · as of 2023

Poverty Rate

8.6%

Census ACS · as of 2023

Top Industries

  1. 1.Educational Services, & Health Care & Social Assistance12,490
  2. 2.Retail Trade (Group)6,099
  3. 3.Professional, Scientific, & Management, & Administrative & Waste Management Services5,734
  4. 4.Arts, Entertainment, & Recreation, & Accommodation & Food Services5,346
  5. 5.Manufacturing (Group)4,839

Data USA · as of 2024

Top Occupations

  1. 1.Management, Business, Science, & Arts Occupations20,879
  2. 2.Sales & Office Occupations9,638
  3. 3.Service Occupations8,173
  4. 4.Production, Transportation, & Material Moving Occupations5,836
  5. 5.Natural Resources, Construction, & Maintenance Occupations4,324

Data USA · as of 2024

Specialized Industries (Location Quotient)

  1. 1.Arts, Entertainment, Recreation, & Accommodation (LQ 1.28×)5,474
  2. 2.Retail Trade (LQ 1.18×)6,270
  3. 3.Construction (LQ 1.11×)3,756
  4. 4.Educational Services & Health Care (LQ 1.09×)12,453
  5. 5.Manufacturing (LQ 1.03×)5,002

Census ACS · as of 2023

Housing

Median Home Value

$296,200

Census ACS · as of 2023

Median Gross Rent

$1,215/mo

Census ACS · as of 2023

Homeownership Rate

77.2%

Data USA · as of 2024

Home Value Distribution

  • $300,000 to $399,9996,188 (19.9%)
  • $400,000 to $499,9994,338 (14.0%)
  • $500,000 to $749,9994,182 (13.5%)
  • $250,000 to $299,9993,630 (11.7%)
  • $200,000 to $249,9993,325 (10.7%)
  • $750,000 to $999,9991,512 (4.9%)

Data USA · as of 2024

Education

Bachelor's Degree or Higher

40.3%

Census ACS · as of 2023

High School Diploma or Higher

95.1%

Census ACS · as of 2023

Workforce

Labor Force Participation

64.2%

Census ACS · as of 2023

Median Worker Earnings

$41,203

Census ACS · as of 2023

Mean Commute Time

20.6 min

Data USA · as of 2024

Households Without a Vehicle

5.5%

Census ACS · as of 2023

How People Get to Work

  • Drove Alone34,113 (70.7%)
  • Worked At Home7,336 (15.2%)
  • Carpooled4,378 (9.1%)
  • Walked1,052 (2.2%)
  • Bicycle699 (1.4%)
  • Other416 (0.9%)

Data USA · as of 2024

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Data: US Census Bureau American Community Survey, served via Data USA and the Census Bureau API. See each metric tile for the specific dataset.