county

Marshall County, AL

Demographic and economic profile of Marshall County, AL, sourced from the US Census Bureau (American Community Survey) via Data USA.

AI Overview

Marshall County, AL has a population of 102,156 that grew 3.7% over five years, with a labor force participation rate of 57.3% and an unemployment rate of 3.7%. The workforce skews toward lower credentialed labor, with 84.4% holding a high school diploma but only 21.3% holding a bachelor's degree or higher, and median worker earnings of $36,743 keep labor costs relatively modest. Housing costs are low, with a median home value of $183,400 and median gross rent of $765/month, alongside a homeownership rate of 75.8% and a poverty rate of 16.3%.

Claude Sonnet 4.6 · generated Jul 6, 2026 · derived from cached Census, BEA & ACS data on this page

Population

102,156

Data USA · as of 2024

Median Household Income

$62,571

Data USA · as of 2024

Median Age

38.5 yrs

Data USA · as of 2024

Population Growth (5-year)

+3.7% since 2018

Marshall County added population at this rate over the prior 5-year ACS5 window.

Demographics

Race & Ethnicity

  • White Alone78,468 (78.7%)
  • Some Other Race Alone8,988 (9.0%)
  • Two Races Including Some Other Race5,038 (5.1%)
  • Two Races Excluding Some Other Race, & Three or More Races2,663 (2.7%)
  • Black or African American Alone2,591 (2.6%)
  • American Indian & Alaska Native Alone1,321 (1.3%)

Data USA · as of 2024

Top Languages Spoken at Home

  1. 1.Spanish11,695
  2. 2.French (incl. Cajun, Haitian)337
  3. 3.Other Indo-European172
  4. 4.Tagalog (incl. Filipino)104
  5. 5.German or other West Germanic99

Census ACS · as of 2023

Population Under 18

25.9%

Census ACS · as of 2023

Working-Age (18–64)

57.2%

Census ACS · as of 2023

Population 65 and Over

17.0%

Census ACS · as of 2023

Foreign-Born Population

7.0%

Data USA · as of 2024

Veterans

5,716

Data USA · as of 2024

Economy

GDP per Capita

$38,688

Data USA · as of 2023

Cost of Living Index

—

Not yet cached

Per Capita Income

$31,025

Census ACS · as of 2023

Unemployment Rate

3.7%

Census ACS · as of 2023

Poverty Rate

16.3%

Census ACS · as of 2023

Top Industries

  1. 1.Educational Services, & Health Care & Social Assistance8,587
  2. 2.Manufacturing (Group)7,578
  3. 3.Retail Trade (Group)5,554
  4. 4.Construction (Group)3,708
  5. 5.Professional, Scientific, & Management, & Administrative & Waste Management Services3,702

Data USA · as of 2024

Top Occupations

  1. 1.Management, Business, Science, & Arts Occupations14,400
  2. 2.Production, Transportation, & Material Moving Occupations8,155
  3. 3.Sales & Office Occupations7,703
  4. 4.Service Occupations6,779
  5. 5.Natural Resources, Construction, & Maintenance Occupations4,984

Data USA · as of 2024

Specialized Industries (Location Quotient)

  1. 1.Manufacturing (LQ 1.92×)8,009
  2. 2.Construction (LQ 1.28×)3,694
  3. 3.Retail Trade (LQ 1.22×)5,562
  4. 4.Wholesale Trade (LQ 1.21×)1,170
  5. 5.Agriculture, Forestry, Fishing & Hunting, & Mining (LQ 1.04×)695

Census ACS · as of 2023

Housing

Median Home Value

$183,400

Census ACS · as of 2023

Median Gross Rent

$765/mo

Census ACS · as of 2023

Homeownership Rate

75.8%

Data USA · as of 2024

Home Value Distribution

  • $200,000 to $249,9993,912 (14.2%)
  • $300,000 to $399,9993,121 (11.3%)
  • $250,000 to $299,9992,670 (9.7%)
  • $100,000 to $124,9992,432 (8.8%)
  • $150,000 to $174,9992,368 (8.6%)
  • $175,000 to $199,9991,764 (6.4%)

Data USA · as of 2024

Education

Bachelor's Degree or Higher

21.3%

Census ACS · as of 2023

High School Diploma or Higher

84.4%

Census ACS · as of 2023

Workforce

Labor Force Participation

57.3%

Census ACS · as of 2023

Median Worker Earnings

$36,743

Census ACS · as of 2023

Mean Commute Time

25.5 min

Data USA · as of 2024

Households Without a Vehicle

4.0%

Census ACS · as of 2023

How People Get to Work

  • Drove Alone33,618 (80.8%)
  • Carpooled4,749 (11.4%)
  • Worked At Home2,663 (6.4%)
  • Other267 (0.6%)
  • Walked189 (0.5%)
  • Public Transit93 (0.2%)

Data USA · as of 2024

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Data: US Census Bureau American Community Survey, served via Data USA and the Census Bureau API. See each metric tile for the specific dataset.