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Milwaukee County

The global capital of water technology and freshwater innovation.

918,000

Population

470K

Workforce

$60,000

Median household income

3.8%

Unemployment

Location introduction

Why Milwaukee County

Milwaukee County is home to the Global Water Center, more than 200 water-technology companies, and a manufacturing base that builds everything from mining equipment to motorcycle icons. A working port on Lake Michigan, direct rail to Chicago, and a resurgent downtown talent scene make Milwaukee the Midwest's most investable big-city value play.

Water TechnologyAdvanced ManufacturingFinancial ServicesFood & Beverage

Where we are

Location

Industry sectors

What thrives here

Water Technology

The Global Water Center hosts the world's leading freshwater-technology cluster — research floors, corporate R&D, and the BREW accelerator under one roof.

15K

Sector workforce

$80,000

Avg annual wage

A. O. SmithBadger MeterZurn ElkayVeolia

Incentives: The Water Council BREW accelerator; freshwater research partnerships.

Assets: Global Water Center, UWM School of Freshwater Sciences, Lake Michigan

Advanced Manufacturing

From mining equipment to motorcycles, Milwaukee builds hard things — with automation leader Rockwell headquartered downtown.

55K

Sector workforce

$64,000

Avg annual wage

Rockwell AutomationHarley-DavidsonKomatsu Mining

Incentives: City TIF districts and WEDC enterprise-zone credits for expansions.

Assets: Port Milwaukee, Komatsu harbor campus, MSOE engineering pipeline

Financial Services & Fintech

Northwestern Mutual's $500M venture arm and two Fortune 500 financial HQs anchor a growing fintech scene.

40K

Sector workforce

$85,000

Avg annual wage

Northwestern MutualBairdFiserv

Assets: NM Tower tech hub, MKE Tech Hub Coalition

Actively recruiting

Businesses we want to attract

Water-tech firmsFintech operations centersAdvanced manufacturersFood & beverage producers

Benefits

Incentives & programs

Tax credits & abatements

  • Milwaukee Enterprise Zones

    Up to $9M

    Refundable state credits for major job creation and capital investment in designated zones.

Talent

Workforce & education

470,000

Total workforce

10%

STEM workers

$60,000

Avg annual wage

3.8%

Unemployment

9,000

Graduates / year

Anchor tenants

Major employers

Northwestern MutualRockwell AutomationHarley-DavidsonMolson CoorsFroedtert Health

Connectivity

Infrastructure

I-94, I-43, I-41

Highways

Milwaukee Mitchell International — 8 miles

Nearest major airport

CPKC + UP; Amtrak Hiawatha to Chicago (89 min)

Rail

Port Milwaukee — Great Lakes heavy-lift terminal

Port access

Multi-provider fiber downtown

Broadband

Lake Michigan supply — a global advantage for water-intensive industry

Water

Liveability

Quality of life

$220,000

Median home price

$1,150/mo

Median rent

23 min

Avg commute

Choice-rich district landscape incl. top charters

Schools

Marquette, UWM, MSOE

Higher education

Froedtert & Medical College of Wisconsin

Healthcare

Lakefront, Summerfest, Deer District

Recreation & culture

Lake-tempered four seasons

Climate

Get in touch

Contact the EDA

Milwaukee County EDA

Economic Development Agency

No contact details published yet.

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